Canneslions Gold in der Kategorie Cyber
Cyber Cannes Lions Gold für
Titel: Field Trip To Mars
Agency: McCANN, New York, USA
Client: Lockheed Martin
15 inspirierende Zitate aus Cannes 2014
1. "Think like a marketer. Behave like an entertainer. Move like a tech startup." - PJ Pereira - CCO at Pereira & O'Dell
2. "Be Willing To Get Fired For A Good Idea." - Spike Jonze - Director
3. "Speed trumps perfection." - Wendy Clark - Coca-Cola Marketing Chief
4. "The last person I ever want working for me is someone who says 'that's not in my job description." - Neil Tyson - Astrophysicist
5. "If we start expecting women to lead, we won't be surprised when they do." - Sheryl Sandberg - COO Facebook
6. "Whether you work in social, mobile or data you need to step back & think about how to simplify" - Keith Weed - Chief Marketing and Communications Officer at Unilever
7. "I hire people not roles. Limiting creativity to 'creatives' limits everyone. Set ideas free." - Michael Lebowitz - Big Spaceship
8. "Tell me the truth! Make my life more interesting or leave me the f**k alone." – Jared Leto
9. "Move from 'marketing to people', to 'marketing with people'." – Keith Weed - Chief Marketing and Communications Officer at Unilever
10. "We are all born creative. We just got it educated out of us." –Tham Khai Meng - Worldwide Chief Creative Officer at Ogilvy & Mather
11. "Would I want to receive a one to one message from a brand, product or service that I like? Absolutely!" – Sheryl Sandberg - COO Facebook
12. "Silence is not an option in a socially networked world." - Wendy Clark - Coca-Cola Marketing Chief
13. "The bridge between reality and a dream is work." - Jared Leto
14. "We produce 15 percent of the content. Consumers produce 85 percent." - Wendy Clark - Coca-Cola Marketing Chief
15. "Stop making ads! Start making content!" - Erin McPherson - Chief Content Officer at Maker Studios